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KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
4-month Artist in residency.
The new West of Amsterdam is a predominantly Turkish, Moroccan and Old Dutch area. I was invited by The Beach to create an exhibition that brings these communities together. How we can do better in breaking barriers and building bridges within our communities, the struggle of language barriers and accepting our differences.
To go alongside several interviews I organised a cultural gathering, inviting people from all backgrounds, cultures, and religions to get to know each other with the help of design, music, and food. The night included a 25ft foot handshake, a scarecrow with friendly projected faces, an eavesdropping poet and several cups & string devices
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
GOOGLE UK
YEAR IN SEARCH FILM
WINTER 2020
IN TIMES OF UNCERTAINTY, PEOPLE SEEK UNDERSTANDING AND MEANING. THIS YEAR, THE WORLD SEARCHED "WHY" MORE THAN EVER. THIS FILM FEATURES THE QUESTIONS WE ASKED THIS YEAR, WITH WORDS BY KOFI LOST AND BRITISH SPOKEN WORD ARTIST SOPHIA THAKUR.
AGENCY: 72&SUNNY, AMSTERDAM
ROLES: ART DIRECTION - CONTENT RESEARCH - VOICE OVER DIRECTION
GOOGLE UK
YEAR IN SEARCH FILM
WINTER 2020
IN TIMES OF UNCERTAINTY, PEOPLE SEEK UNDERSTANDING AND MEANING. THIS YEAR, THE WORLD SEARCHED "WHY" MORE THAN EVER. THIS FILM FEATURES THE QUESTIONS WE ASKED THIS YEAR, WITH WORDS BY KOFI LOST AND BRITISH SPOKEN WORD ARTIST SOPHIA THAKUR.
AGENCY: 72&SUNNY, AMSTERDAM
ROLES: ART DIRECTION - CONTENT RESEARCH - VOICE OVER DIRECTION
GOOGLE ITALY
PASSAPAROLA
SPRING 2021
GOOGLE REVIEWS ARE THE NEW 'WORD OF MOUTH', OR AS THEY SAY IN ITALIAN 'PASSAPAROLA'. THEY ARE, INDEED, AN ONLINE FORM OF PASSAPAROLA: A TOOL FOR PEOPLE TO SHARE THEIR OPINIONS, TO EXPRESS THEIR PERSONALITY, LIKES, AND DISLIKES. BY CAPTURING THE SPIRIT OF THREE ITALIAN CITIES (MILAN, ROME, AND PALERMO) THROUGH ILLUSTRATIONS AND LOCAL DIALECTS, THIS POST-LOCKDOWN CAMPAIGN SHOWS HOW REVIEWS CAN GO A LONG WAY AND HELP SMALL BUSINESSES GET NOTICED.
MADE WITH THE WONDERFUL
VALERIA RAIMONDI.
AGENCY: 72&SUNNY, AMSTERDAM
ROLES: ART DIRECTION - CONCEPT - STORYBOARDING
© 2021


ROME BEST RESTAURANTS ("20)


MILAN BEST BOUTIQUES ("20)


PALERMO BEST ARTISANS ("20)

To create a sense of community, the last words spoken by one person carry on to become the first word of the next person.
So reviews are like a conversation: everyone becomes an inspiration for someone else’s experience to begin.
