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DAVINES  
GLOBAL CAMPAIGN 
AUTUMN 2022 (SPRING 2023 LAUNCH)

THE AIM WAS TO CREATE ONE CORE IDEA THAT WOULD RAISE AWARENESS AROUND ROA
(REGENERATIVE ORGANIC AGRICULTURE) AND WOULD HELP PUT SUSTAINABLE BEAUTY BRAND, DAVINES, AT THE CENTRE OF IT. 
DAVINES WERE KEEN TO INCORPORATE AN ARTIST COLLABORATION INTO THE GROW BEAUTIFUL CAMPAIGN, TO BRING THEM MORE INTO THE WORLD OF CULTURE.
 

WE CREATED A COLLABORATION WITH DANCER FANNY SAGE WHO CHOREOGRAPHED AND PERFORMED A DANCE WITH NATURE, FOR NATURE. A CAMPAIGN THAT SPOKE TO THE FRAGILE BEAUTY OF NATURE AND TO THE VITAL ROLE ROA (REGENERATIVE ORGANIC AGRICULTURE) CAN PLAY IN HELPING PRESERVE THIS BEAUTY.

 

AGENCY: HARRIMANSTEEL, AMSTERDAM 

ROLES:  ART DIRECTION - IDEATION 
 

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