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KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
4-month Artist in residency.
The new West of Amsterdam is a predominantly Turkish, Moroccan and Old Dutch area. I was invited by The Beach to create an exhibition that brings these communities together. How we can do better in breaking barriers and building bridges within our communities, the struggle of language barriers and accepting our differences.
To go alongside several interviews I organised a cultural gathering, inviting people from all backgrounds, cultures, and religions to get to know each other with the help of design, music, and food. The night included a 25ft foot handshake, a scarecrow with friendly projected faces, an eavesdropping poet and several cups & string devices
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
KLABU means club in Swahili. KLABU is a foundation that is building sports clubs in refugee camps and settlements around the world, raising funds by selling unique sportswear, with 100% of all shirt sales going towards building more clubhouses. They have just built the first clubhouse in the Kalobeyei Settlement, northern Kenya.
Brand launch - Spring 2019.
Agency: Wieden + Kennedy, Amsterdam
Roles: Campaign art direction - Product photography - Book design - Instagram grid and assets design - Website art direction - Spatial design
Press -
It's Nice That - Highsnobiety - Vogue
GOOGLE UK
YEAR IN SEARCH FILM
WINTER 2020
IN TIMES OF UNCERTAINTY, PEOPLE SEEK UNDERSTANDING AND MEANING. THIS YEAR, THE WORLD SEARCHED "WHY" MORE THAN EVER. THIS FILM FEATURES THE QUESTIONS WE ASKED THIS YEAR, WITH WORDS BY KOFI LOST AND BRITISH SPOKEN WORD ARTIST SOPHIA THAKUR.
AGENCY: 72&SUNNY, AMSTERDAM
ROLES: ART DIRECTION - CONTENT RESEARCH - VOICE OVER DIRECTION
GOOGLE UK
YEAR IN SEARCH FILM
WINTER 2020
IN TIMES OF UNCERTAINTY, PEOPLE SEEK UNDERSTANDING AND MEANING. THIS YEAR, THE WORLD SEARCHED "WHY" MORE THAN EVER. THIS FILM FEATURES THE QUESTIONS WE ASKED THIS YEAR, WITH WORDS BY KOFI LOST AND BRITISH SPOKEN WORD ARTIST SOPHIA THAKUR.
AGENCY: 72&SUNNY, AMSTERDAM
ROLES: ART DIRECTION - CONTENT RESEARCH - VOICE OVER DIRECTION
FOR THE LAUNCH OF THE AMSTERDAM BASED NGO RE-VESTLIFE.
(NOW MAKERS UNITE) A CREATIVE PLATFORM FOR SOCIAL INCLUSION UPCYCLING THE DISCARDED LIFE VEST MATERIAL INTO SUSTAINABLE PRODUCTS WITH BOTH LOCALS AND NEWCOMERS.
ON THE 26TH OF MARCH, BOTH LOCALS AND MIGRANTS SPENT THE AFTERNOON ON THE FERRIES OF AMSTERDAM INVITING THE PUBLIC TO WEAR LIFE VESTS FROM LESVOS. THE AIM WAS TO INVITE PEOPLE TO INTERACT WITH THE LIFE VESTS, TO ENGAGE IN CONVERSATION ABOUT THE CRISIS AND GIVE THEM THE OPPORTUNITY TO PHYSICALLY PLACE THEMSELVES IN THE SHOES OF OTHERS, IN THE FORM OF WEARING THE VESTS. IT ALSO GAVE A PLATFORM FOR SEVERAL SYRIANS TO SHARE THEIR JOURNEY AND STORIES WITH THE PEOPLE OF EUROPE.
WE THEN LAUNCHED RE-VESTLIFE A MONTH LATER DURING KING'S DAY IN AMSTERDAM. AND LATER THAT YEAR WE HIJACKED THE VENICE BIENNALE OF ARCHITECTURE IN COLLABORATION WITH ROOF4HUMANITY
ROLES: DIRECTOR - WRITER - PRODUCER
- CAMPAIGN ART DIRECTION
FILMMAKER - RICHARD HU
DESIGN - Thonik Studio










