GOOGLE ITALY  
PASSAPAROLA
SPRING 2021

GOOGLE REVIEWS ARE THE NEW 'WORD OF MOUTH', OR AS THEY SAY IN ITALIAN 'PASSAPAROLA'. THEY ARE, INDEED, AN ONLINE FORM OF PASSAPAROLA: A TOOL FOR PEOPLE TO SHARE THEIR OPINIONS, TO EXPRESS THEIR PERSONALITY, LIKES, AND DISLIKES. BY CAPTURING THE SPIRIT OF THREE ITALIAN CITIES (MILAN, ROME, AND PALERMO) THROUGH ILLUSTRATIONS AND LOCAL DIALECTS, THIS POST-LOCKDOWN CAMPAIGN SHOWS HOW REVIEWS CAN GO A LONG WAY AND HELP SMALL BUSINESSES GET NOTICED.

MADE WITH THE WONDERFUL
VALERIA RAIMONDI.

 

AGENCY: 72&SUNNY, AMSTERDAM 

ROLES:  ART DIRECTION - CONCEPT

© 2021

ROME BEST RESTAURANTS ("20)

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MILAN BEST BOUTIQUES ("20)

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PALERMO BEST ARTISANS ("20)

© 2021

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To create a sense of community, the last words spoken by one person carry on to become the first word of the next person.

So reviews are like a conversation: everyone becomes an inspiration for someone else’s experience to begin.

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© 2021